digital marketing specialist

-Planned and executed social media calendars which included content themes for TikTok, working with partnerships and brand collaborations

-Secured 17 commission-only partnerships from a prospect list of 125 TikTok creators by targeting hormone-safe influencers aligned with BRIXY’s health-conscious brand for there new product launch

-Conducted weekly and monthly social media performance reporting beginning January 2025; over the past 90days, generated 28,717 video views, 400 new likes, 34 new followers, 400 total engagements, and 50 website clicks

-Developed a PR list of 50 editors for outreach to major publications like Goop, Cosmopolitan, InStyle; 12 editors agreed to cover the upcoming product launch

-Updated an average of 4 web pages weekly using Omni CMS

-Uploaded PDFs, revised content, managed links, and optimized metadata and titles to improve accuracy and SEO

-Designed social media content for Instagram and TikTok using Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro

-Improved brand visibility, achieving an average of 1,000 views per Instagram post and approximately 500 views per Story (August-present)

-The Westminster Review, Alumni Magazine wrote a feature on notable past speakers; 23,200 copies, 22,000 distributed

-Fact-checked and edited content to ensure accuracy, credibility, and adherence to AP Style articles Researched and wrote articles covering campus events, student organizations.

Tools & Software

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Microsoft 365 (Word, PowerPoint, Excel, Outlook, Teams, SharePoint)

Omni CMS

WordPress

Social Media

Instagram

TikTok