This page has my work in digital marketing, social media content creation, such as a social media calendar, managing a TikTok shop account, creating weekly edited videos, influencer outreach, and campaign management for a new product launch
Social Media Content Creator
I created TikTok videos using Adobe Premiere Pro, Canva for BRIXY’s monthly social media calendars. My work supported a product launch in June 202. The release of BRIXY’s magnesium-enriched deodorant, I aligned visuals with brand messaging and trend based strategy around hormone health. Over 90 days I generated 28,717 video views, 400 new likes, 34 new followers, 400 total engagements, and 50 website clicks.
Influencer Outreach
I managed influencer outreach on TikTok and agency platforms, identifying hormone-safe creators who matched BRIXY’s brand identity and the June launch of its magnesium deodorant. From an initial list of 125 prospects, I secured 17 commission-only partnerships by focusing on creators open to unpaid collaborations and whose content, values, and niche audiences aligned with the product’s health-conscious positioning.
Westminster University
Designed weekly Instagram Stories apart of This Week at Westminster series; to highlight campus events, aligning with campus culture. My content averages 1,000 views per Instagram post and approximately 500 views per Story.
